In just about 3 hours of it being uploaded, the video discussing Clarke Beauty’s liquid matte lip color, uploaded over Huda Kattan’s Instagram handle, has amassed over 400,000 views, and nearly 400 comments. It is therefore, extremely surprising to learn that many years ago, celebrity makeup artist and mega beauty influencer, Huda Kattan had cried over dinner in front of her family, uncertain about what she wanted to do in life.
In response to the demand from her followers to know her story, Kattan released a heartwarming video over her YouTube channel a few months ago, describing her journey from being a struggling part-time beauty blogger to one of the biggest beauty influencers of today.
Counted among the top 10 beauty bloggers in the world, with over 17 million followers over Instagram, Huda Kattan’s story of walking down the path of an unconventional choice of career with supreme passion is both inspiring and accolade worthy. Growing up in Tenessee (she eventually moved back to Dubai in her adult life) Kattan harbored a tremendous affinity for makeup since her teenage years but decided to study Finance at the University of Michigan. In spite of enjoying the mathematical subjects, she continued to curate makeup reviews and volunteered to do free makeup for college and university fashion shows. It was this passion for makeup, that prompted her sisters and family members to encourage her to attend makeup school, and consequently take up beauty blogging (at the time, of course, they weren’t aware of the explosive potential of Kattan’s work).
Struggling financially, a pregnant, Kattan followed a strict work schedule, of conducting makeup sessions from early morning till afternoon, followed by a few hours of posting and scheduling her blog posts before stepping out again to network at social events. In her video, she describes her euphoria, upon receiving a comment from a visitor from Japan (her first comment from any visitor), after about 12 months of blogging. She recalls working even harder, to fiercely defend her passion for blogging in front of her dad, who was worried that her work wasn’t leading anywhere.
Even after making significant headway into social media, and making her presence felt in a remarkable manner, she was still unable to monetize her blog to its best potential, and therefore, had to continue working as a makeup artists, to earn her living. It was only after an explosive response to the makeup she did for the women of the Royal family in Dubai, that her social media following grew to massive proportions.
Even then, her initial idea of selling eyelashes did not convince most of the distributors in Dubai and the Middle East. At the insistence of her family, and with the help of a $ 6,000 loan from her elder sister, Huda managed to create the complete product and convince a helpful distributor to help them in getting stocked at the Sephora outlet, at the Dubai Mall. Her company has since then, broken all records, becoming the most sold item at the coveted outlet, breaking out as a popular beauty brand, with a wide range of makeup and beauty products.
Pic Courtesy: Hudabeauty.com
Echoing sentiments of most small scale businesses (or even ideas), starting out on their own, Huda Kattan seems to have definitely “pushed through” (in her own words), tough situations, with patience and commitment to her passion, and fortunately, her profession.
Watch the video here –