Honest Confession – Despite the A-line Lob coming back in vogue this 2017, some of us still find it challenging to resist the longer, straight hair look, that continues to dominate offices, restaurants, malls and nightclubs all over. I mean can we really resist reaching out to our flat irons to create the oh-so-sexy sleek straight look paired with those favorite black dresses?
It is therefore, no wonder that the Keratin Treatment is considered the Holy Grail for hair heaven (short hair shouldn’t ignore this either). Most of us strongly believe that the process provides us just that, the forever remaining straight hair look, an obvious choice from the traditional re-bonding processes because it sounds so much healthier! Chemistry Lesson – Keratin does NOT result in straighter hair.
Keratin refers to a protein present in our hair (and skin, nails), that provides protection against damage and stress. With various chemical treatments, and products that go into our hair on daily basis, keratin in the hair gets eroded over time. Typically a Keratin treatment aims to reverse this erosion by pouring back all this protein into the hair, resulting in an increase in shine, strength on improvement in the overall health of our hair.
Why most of us assume, the straight hair piece to go along with a Keratin treatment, is not because of Keratin (which is kind of just like a marketing term) but rather the use of a chemical called Formaldehyde, which unlocks the original chemical bonds of the hair strands, allowing a shift in structure (hence, the straightness right away from the frizz world). The good salons will always ensure that Formaldehyde is used in safe amounts, but could still be a cause of allergies, especially with a sensitive scalp. Some salons may claim that the products they use are Formaldehyde free, but they technically would be anyway – because formaldehyde is a gas. The other ingredients present such as methylene, glycol, tourmaline or methanol create formaldehyde once heated or mixed in water.